Summertime Marketing Blues

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You felt it! I am feeling it today! Those summertime marketing blues. You wanna be outside in the sunshine.  Sitting on the deck with a beer. Maybe floating down the river. Or possibly on a beach for the whole day doing nothing but putting on sun-screen trying not to get burnt! But instead… You are in front of your computer. Cuz… Sales just don’t happen on their own. You gotta get the next post up on social media. And you have to reply to comments, and to emails. And the phone might ring, or a text come in. And then there is inquiries from […]

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QR Codes Aren’t Dead – You’re Just Using Them Wrong

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QR codes never died. People, and mainly marketing gurus, were not using them effectively! Too many businesses slap a code on a sign and hope for the best. It leads to a homepage with no direction, no offer, and no tracking. That’s a waste. Used right, a QR code can turn a walk-by customer into a paying one. It can trigger a booking, a review, or even a full automation flow. Smartphones make scanning simple. No app needed. Just open your camera and click…. QR codes are now part of everyday life. Customers expect to see them. They’re fast, contactless, and perfect for connecting

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AI, Whiskey, and Business Hacks You Need to Try

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You ever have one of those late-night, Whiskey-fueled conversations with a buddy where the ideas just flow? The kind where every topic gets dissected with the wisdom of a philosopher, but also the enthusiasm of a golden retriever? Well, I found a way to have those convos on demand—except my buddy wasn’t human. It was ChatGPT. Yep, I turned AI into my drunken bestie one night just to see what would happen. And let me tell you, AI is way more fun than you’d expect. But it also got me thinking—if ChatGPT can do this, what ELSE can it do for your business? Let’s

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Your Website is Still Important!

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Ever feel like you’re drowning in social media platforms? Like you’re juggling TikTok, Instagram, LinkedIn, and whatever new platform just launched last week? You’re not alone! I recently met with a client who was ready to abandon their website completely. “Everyone’s on social now,” they insisted. Six months later? They called to thank me for talking them out of it. Their website became their #1 revenue generator after one strategic redesign. Why Your Website Remains Your Digital Headquarters Let’s get real for a moment: Social media platforms come and go (remember Vine? Google+?). They change algorithms overnight. They control who sees your content. But

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Friends in Low Places Lead to Great Results

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The first time I heard Garth Brooks croon about having “friends in low places,” I was driving my GMC half-ton along the backroads of the flats in hay season. We were heading to help a neighboring farmer whose baler had broken down just as the weather was turning. By sundown, we had the his baler working and brought ours over and helped him get the hay done that night. That wasn’t charity. That was  simply farmers helping out a neighbour! The Hidden Power of “Unlikely” Business Alliances In today’s hyperconnected marketplace, we’ve somehow forgotten what every small-town business owner inherently understands: your competition isn’t

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