Email Marketing is Personal

Direct Email Marketing is a great tool.

Who today has not gone to the mail only to find flyers, brochures, and notepads or gone onto their computer to find numerous emails from companies wanting their business? Well these companies are onto one of the best ways to advertise, direct mail marketing.

Two of the best reasons to use direct mail are the ability to pinpoint your target market and the ability to present a complete sales presentation, of any length, to your target market.

In order to have effective email marketing here are a few tips that may be beneficial to you:

  • Remember that the subject line is seen first. Keep this to three or five words. Also, remember that you don’t like being fooled into reading something so neither will your customer.
  • Make it personal. Make it connect with people, use casual yet effective language.
  • Keep it short and simple. People don’t have the time to be reading and scrolling down the page. Total length should be no more that 250 words.
  • Give motivation to act. Have something to entice your customer to purchase now or have special savings if they respond within a certain time.
  • Instruct on how to act. Let your customers know what you want them to do. Do not leave a situation open ended. Make sure that the situation closes – with a deal.
  • Make use of your Website. Make people go to your Website to close the sale. Your customers will want to interact with you. Use your website for this – remember interaction makes relationships.
  • Build a relationship with your customer. Who wants to deal with someone who doesn’t have the time for their needs? Make sure that you listen to your customers needs and then meet them.
  • Follow up. This is the key to success. Anybody can propose something or complete a job. It takes someone special to follow up on that completion, asking if there is anything else they can do and maintaining the relationship. A key phrase to remember is “it’s a small world”.

Good luck with your email marketing! Remember this is your chance to hit your target market, take your time in determining who is going to benefit the most.

Keep up your Website Maintenance

Make Your Website More Effective with regular website maintenance.

As the web increases in popularity as a way to reach customers so does the quality of your competitors’ sites. On the other hand, many web pages are built and then forgotten about. Consider the following: has your company moved, have you added new products or services, or changed your company’s look? If you answered yes to any of these it is time to consider website maintenance.

What is website maintenance?
Simply, website maintenance is ensuring that your website is up-to-date, that it properly reflects your company, and is in working condition.

What should I consider when looking into website maintenance?

  • Re-design – does your site reflect the look of your company? Every time the look of your company changes (anything from colors to logo) so should your website.
  • Link Checking – do all the links on your website work? Quite often webpages link to different sites. When these sites change your links may no longer work. Also, some of the links within your site may no longer be correct.
  • Content Updating – is all the information on your site correct and current? This may be the most important part of web maintenance. Customers may visit your site to find your address or current specials, for example. If this information is wrong the customer might stop visiting your site. Also, new customers may be looking for a current promotion when they are comparison shopping.
  • Adding New Technology – is your website making the most of what is available? Not every site needs to be fancy but sometimes utilizing new technology can better the impression that your site is giving. Maybe you want to get into e-commerce or provide a way for your customers to complete a survey. The web is constantly changing – don’t let your site fall behind