Affiliate Programs

I thought I would write a brief post on here now, and add more later.

I just finished listening to an audio regarding running affiliate programs. It was excellent, and gave me many great ideas.

If you do not have your own affiliate program, you are missing out on a wonderful opportunity to increase your sales. An affiliate program multiplies your ability to sell your products.

After listening to this audio, I am going to focus more energy into setting up my affiliate program. I want it world class, as it is the best way to leverage my work.

I won’t add any more than this at present, but want you to send in any ideas and question, and will put them all together in a mini-report.

Jack

Html, CSS, SSI and other scary acronyms

I learned to set up web pages using html. This was way back in the 90’s. At the time text based editors were all that were available, at least for free. Sure if you had a few hundred bucks to spare you could get Frontpage.

I think that was a good thing. The prevalence of WYSIWYG editors these days, along with wizards that do everything for you, has led to some pretty awful websites. Not saying those sites set up with text editors were all that great back there either, but at least the code was decent.

I have never claimed to be creative when it comes to design, colors, etc. I know it is far from being one of my strengths. But I do know the basics on setting up a website.

I believe anyone serious about their online business needs to know the basics of html. It is just too important to be able to make quick and easy changes when you need to.

I converted quite a few years ago over to Dreamweaver, and now would never want to lose it. The absolutely TOP feature though is the ability to split screen the view, and see the code and wysiwyg. I do alot in wysiwyg, but confirm the code after that.

Anyway, one thing I wanted to mention is that the ‘new thing’ is CSS. Well, not really new – I actually started using CSS for layout about 2-3 years ago. Did up a few sites – thought it was the next ‘Great’ thing at the time. Unfortunately too many browsers did not support the features and it did not display correctly across all platforms. Therefore went back to basic html, using tables again.

But now, CSS is coming on strong. All the new browsers can display the way a CSS page is laid out. Although there still is some peculiarities, most do it very consistently.

So I spent last night converting a site I had over to CSS. While I was at it, I also converted it out of DW templates into using SSI – server side includes. Now this is great – you can have your footer, header, links, etc as includes. Therefore when you change them, you don’t have to change the whole site. Great for big sites – saves on all the loading.

The biggest take-a-way from this is that you should not be scared of acronyms. None of it is that hard. It is just a new name, and a slightly different way to do things. Anyone who is serious about their web business should know the basic html. After that, the rest is easy.

So jump in, learn it, do it, ask for help if you need it.
Jack

Business Wide or Deep

Ask any business consultant or internet marketing guru and they will tell you that you should focus on one are. Go Deep in one niche, one customer segment, master one product, one strategy, before moving on to another.

I have said this to people myself, and I feel it is true advice. It increases your chances of success exponentially. Not only does it make you an expert in what you are doing in shorter time, it will give you quicker success, less mistakes, and increase you optimism about your chances of business success.

SO . . . the big question is why don’t I do it?

My online business is not a mile wide – it is miles wide!

And not very deep or focused in any particular area.

True I have not been really at this game very long. I have been on the internet, playing around at trying to make a bit of money for close to 10 years. But I only really decided to get serious about it just this year in March. Before that it was simply a hobby.

So back to why I chose to make my business very wide, and as of yet, not very deep.

Well, number one – I am thinking big, and thinking long term. That can be a downfall, as it may set me up for failure, but I hope not.

Number two is I plan on leveraging my time. I know I do not want to be a one-man shop. I will be using a number of different ways to leverage my time, i.e. get other people working for me. From employees – both full time and part time, to contractors and affiliates, these all play into my business plan.

Number three is I am not doing this full time yet, I still have a day job. Because of that I cannot put as much time in as I would like, and cannot act on things quick enough. Therefore to focus on one area, and have it change, could be quite risky. If I diversify, and one area changes so it does not do as well, I still have other areas that are doing great.

And finally, number four is that I love diversity. I like to have my hands in many things. That is what I want and love. – So it is my business – and I do it that way.

But, just so you know, if you ask – I will recommend deep focus, pick one thing, master it, do it well, make money, then move on.

It’s just not the way I want to do it.
Jack

Simply Go Try This!

I have been looking, over the past 6 months, for a good – no scratch that – a great tracking program. One of the key things I have picked up on in learning about Internet Marketing is that testing and tracking is very very important. It can make the average marketer great.

So I wanted to know what was happening on all my sites. Who was visiting, how they go there, what links brought them there, what they did when they got there. All this information.

Well I quickly learned that there are really 2 sides to the tracking issue. The first can be described as Website Analytics. This is looking at your website, and watching who visits. Through log files, or code placed on your site, you can know alot about your visitor including the IP address, their location, which site they came from, etc. You can see what they clicked on, and what page they left your site from.

The other side of tracking is link tracking. This is knowing what is happening with all your links that are out there on the World Wide Web. This also includes email links. This is very important, as usually links represent you marketing efforts – things that you spent time and money on. So very important to know these results.

I never did find a program that could do both sides of the tracking. If you know of one, then I would appreciate you letting me know.

But I have found a few programs that will handle my tracking for me.

For Website Analytics, the best that I have found is Googles Analytics. This is offered free by Google, but comes with the limitation of only 5 projects (projects in my view equals websites). The second best – and it has some features better than Google Analytics – is StatCounter.

Statcounter is a free program that will track your visitors to you website very easily. The best thing is that you can set up as many projects as you like. And see the sumarized results all on one page – great for quickly checking what is happening on your sites.

For link tracking, it was a tougher search. There are programs that you pay monthly for, that offer a great service. There is also programs that you buy, and install on your server.

The best I had found was AdTrackZ. I did say ‘had’.

Now I found – or rather it found me – since the creator John Reel did a huge launch – was GoTryThis.

GoTryThis is marketed as an affiliate tool for cloaking links. It does that, but what it also is a supercharged link tracker. The stats are phenomenol. Everything is in real time. Easy as pie to set up. Super to use again and again for all your links. I love it.

I have put the following ad in a few forums, but I have promoted this program even without my affiliate link on many many occasions. Sometimes a piece of software comes around that you simply need to have. GoTryThis is one of those! It not only sets up and controls your redirected links (a must for any serious marketer), but as I said above – it also track those links (an absolute must!).

Here is the ad:

Change this ugly affiliate link –> https://members.gotrythis.com/aff.php?aff=1351

into this:

http://www.topzed.com/tools/gotrythis

and Track you results in real time!

Control all your affiliate links!
Shorten all your affiliate links!
Track all you links! – articles, affiliates, referrals, signatures – anything.
Protect your links!

or maybe some of you like RED and some like BLUE

so:

http://www.topzed.com/tools/gotrythis-red.htm

and

http://www.topzed.com/tools/gotrythis-blue.htm

And I can know how many like each color – all go to the same link and I did these changes on the go – nothing to set up, but both RED and BLUE will be tracked independantly.

EASY set up!

Easy to Manage!

No code on your server to FTP

No Monthly Fees!

Simple to set up on your server – then you own it – control it – run it!

Go Try This NOW!

So if you have any questions or concerns – let me know. This program is a bargain at $47. Many programs that track your links charge that monthly and do not do as good of job.

Pick this up now and start using it. It will save you time, and make you more money!
Jack