Web 2.0

What really is Web 2.0?

Well, web 1 was one directional.  That is webmasters made websites and put them on the web and people went to the sites and read them.  So the information was pushed one way from the webmaster to the internet surfer.

Web 2.0 is all about 2 directional communication. Information goes from the webmaster out to the surfer, and then the surfer and the person surfing then communicates back.  It almost really should now be web 3 – since there is communication not only back to the webmaster, but also to others on the web.  But they are lumping that all into web 2.0.  In essence it is multi-directional communication, where people can get information from webmasters, and send info back and to other people.

Blogs are a perfect example of web 2.0 where people can comment on what people say on the blog, therefore the communication is tw0-way.  Another factor of web 2.0 is open and easy communication, and blogs also provide that.  They are one of the simplest way a person can build their own website.  With blog sites like blogger, bloglanding, etc you can set up your own free blog any time any place.

A further example of web 2.0 is social networking sites.  Friendster and classmates were early examples of this type of site.  Then MySpace took the world by a storm with explosive growth, easy features, and viral strategies that made anyone and everyone get in on the web 2.0 revolution.  Now more sites are popping up serving various markets – business sites like bizpreneur.com, bigdaddyfriends and geographically targeted business networking sites like Western Canada Business Network.

On these sites you can set up a profile, start a blog, post pictures, send messages and bulletins, share videos, have events like teleseminars and on and on.

The business aspect of web 2.0 is that people can now communicate with their clients in many ways, and receive feedback from clients that will help them market their products better.  Also it helps to market their websites and build link popularity.

The speed and ease that companies can now get their message to market is immense.

Go out, explore, and have fun doing it.


Online Marketing – it really is not easy

Many people think that internet marketing is the holy grail.  Make money in your underwear.  Work from the beach.  Set up a website and forget it.

Let me tell you that nothing can be farther from the truth.

Sure, you do have the luxury of working from where ever you want – at least anywhere you have a high speed internet connection.

And you can be very flexible with your time – for instance, I want to get this post done so I can run down and pick up my boys from school.  If I was at an office I could not leave to do that.

But it is a fair amount of work.

Rather than go on and on, I will just give you a little run down of the kind of things I usually do on a normal day.  Of course not all of these are essential, but a certain amount of some kind of promotion is necessary.

– I moderate two forums – so I typically check in on these forums 2-3 times per day to see that things are ok.  This can take anywhere form 5 minutes to 45 minutes depending on the amount of posts there.

– Blogging – I have this main blog and a few extra blogs, so I usually spend 30 minutes a day making blog posts.

– Article writing – Writing and promoting your websites, affiliate links, etc are part of the game in internet marketing.  I usually spend at least an hour a day writing articles, reviews, etc and posting to article directories.

– Social Networkig – I am active at 2-3 social networks – so I spend 10-15 minutes a day answering comments, posting, and building relationships at these sites.

Email – At least an hour a day wasted on email that comes in and goes out.

Now it is time to actually get some work done.

My main site – ZedBiz.com – I try to ad something 2-3 times per week – so that would be 1-2 hours each time.

My main new project – WCB Network – which involves a social network site, a paid classified site and a business directory – I try to work on these daily – putting 1-2 hours in on improvements, promotion, error checking, etc.

My side projects – niche sites – I try to get at these 2-3 times a week for 1-2 hours each.

Then there is all the tools, latest strategies, etc that need to be learned and incorporated into my business.  This probably takes about 3-4 hours per week.

So I never really added it all up, but internet marketing definitely is not an easy task.  Maybe as I get better it will become easier.

Thanks, Jack