Interesting Blogs

I was showing Tracy (super girl who helps me out at ZedBiz) some ideas about Blogging today.  So I was perusing various interesting blogs.

I came accross some very interesting reading.

Here is a list of blogs that are worth checking out.  Not only are they interesting – but also take note of the formatting – how the authors use various highlighting (bold, italic, etc), pictures, links, punctiation and quotes.

http://www.shoemoney.com/

http://www.income.com/blog/

http://sethgodin.typepad.com/

http://www.mattcutts.com/blog/

http://www.43folders.com/

 All worth the click,

Jack

Death of ….. – Whatever

DO PEOPLE NOT GET IT!

‘Those who cannot remember the past are condemned to repeat it’ – George Santayana – The Life of Reason.

Can anyone name one great person, one rich person, one great promotion that was hugely successful that was based or did it with Pessismistic or Negative advertising.

Sure Doom and Gloom may give you a little publicity.  It may make a few sales.  But then what – where are you left – your sales funnel gets choked off by your own creation.

Either your Gloomy prediction comes true (which never happens) or else people look at you like your a quack and walk away.

Your great publicity, all the attention fizzles away.

But yet, I see it happen again and again – all these negative predictions, all this doom and gloom advertising – PEOPLE – you are wasting your money and my time!!!

What sells – and will sell day in and day out – is positive uplifting message.  And if you have a positive message, with an excellent product – you have the true success formula.

So forget being negative to grab attention today.

Get positive and have results you can count on for the long term!

Onward and upward,

Jack

Video Website Wizard

Here is a quick video

I think this one took less than a minute to get online!

http://www.zedbiz.com/v/me4/

Video Website Wizard

Hhere is the result of my first attempt:

www.zedbiz.com/v/byb/

It was really easy to use, and I can see that this little utility program will come in handy.

It would be especially useful if you were doing live video clips, and wanted to add them to your website – like the top clip above.

Go here to get it – VideoWebsiteWizard – click it now!

Or if you want to read the sales page first – then buy it – click here!

Thanks
Jack

Online Marketing Basics

I talked to a good friend of mine yesterday. A lady that is very smart, excellent
business skills – actually more of a natural talent for business as she does not
have the training nor years of experience – but can and does fit right in with
ceo’s, managers and trained business experts.

Anyway, we were talking about marketing ideas and the conversation was moving
towards online marketing and the internet marketing industry. She has no personal
knowledge or experience in the so called ‘Internet Marketing’ industry so I
had to give her a brief introduction.

Now one would think that with all the newbie guides out there, and different
introductory courses it would be easy to describe internet marketing in laymans
terms to a new person. Especially one with business and marketing savvy.

But I found it extremely hard to find the right way to describe this industry
without sounding completely ludicrous – ‘You sell information to people where,
and why do they buy this if they can’t see it, and why would they not go to
a book store and buy it for half that price, and …..’

I have really known for some time that the ‘Internet Marketing’ industry is
quite incestuous. If you don’t already belong, you really don’t see the point,
or the potential. And everybody sells to other marketers.

Well I managed to get the point across to her. I first talked about Ebay (everybody knows a little about that). Then showed her an example of affiliate marketing using real products (Walmart, nhl.com, and software).

I then went on to show her affiliate marketing using courses and ebooks (great
example was John Reese’s Traffic Secrets course which I just made a $150 commission on the day before – an amazing course).

I then showed her a little bit on Clickbank.

The lightbulbs started flashing in her eyes as she saw the amazing potential
on the internet!

Now if I was unscrupulous and she was not a dear friend, at this point my ‘sales
training’ should have kicked into high gear and I should have extolled the virtues
of how easy it was to make a living online, or better yet – to make more than
you ever dreamed.

And then closed the sale with some great ebook or course for $97.

Of course I did not – instead I warned her that for every success their are
tens or even hundreds of failures. And that internet marketing is hard work,
lots of learning, many trial and tribulations to get the copy right, to gather
the traffic, to make the sale, and to keep consistent results.

But it really was an eye opener to try to explain this whole concept to someone
to make them understand and believe.

And the best part is the concepts that are used in internet marketing can be
applied to any business to make it more successful.!

more to come . . .
Jack

Where Am I Today

Todays post is a little off topic to what usually  I post here on this blog.  But it relates in a couple ways.

First and foremost, this is about my experiences, and relaying quality information to you that I come across.  So because this is something that I am doing, then it does fall into that category.

And second, I want to compare and contrast some difference in real life, and in a very distinct niche, with the area of Internet Marketing.

I am at a conference put on by the Alberta Agriculture Economics Associatiaon and the University of Alberta called Visions 2007.

In general the topic is wide ranging about various areas of opportunity for rural Alberta and Agriculture here in Alberta.

And most of the speakers come from an educational background. You might even say the room is fairly full of eggheads. (I think I say more economic profs here than I did when I got my economic degree – but hey, classes were secondary to the pub back then).

That brings me to one very remarkable contrast.  The level of presentation – skills, salesmanship, ppt, etc.  In the IM area, and also in the sales industry which I come from, the level is at the top.  Even smaller seminars and individual presentations (especially in the financial services) have amazing ppt’s, and the level of skill of the presenters is top level. And the presentation is designed to sell – whether direct or indirect.

At this conference, the information is good – maybe a little dry at times.  But the presenters are not at the same level.

The other contrast is the level of IM integration.  Of a room of 200 people, I would probably estimate that almost 100% use computers regularly.  But I would say that the percentage that use ecommerce would be less than 30%.  And from any discussions I have had, that the percentage that have had access to any ‘info-product’ online marketer would be less than 10% and probably closer to 5%.  So really here is a huge untapped market.  Not that you will sell them IM products, but some niche info product will work for them.

What I really want to let you know, and hope you come away with this message.  The opportunity to take the concepts and strategies that are used for online marketing to the real world and use them in a niche is immense.  The topics presented have ranged from bio-diesel, rural development, environment, trade issues, processing, etc.  And all these areas have access to funding, access to variety of growth opportunities, have companies with cash looking for opportunities, and need our services and knowledge.

We can take what happens online, what we learn day to day and apply it to an outside niche to make a huge difference.  The opportunities are endless.

Jack