Monthly Archives: October 2008

Purple Cows

Seth Godin has many interesting ideas.  I have read a couple of his books and read his blog on and off.  He has a way to make you think. His Purple Cows idea is one – all about being remarkable.  … Continue reading

Posted in J's Ramblings | Leave a comment

In Marketing – Everything MATTERS!

Everything about your business matters.  The first impression that a customer gets when he first sees the building as he parks his car will matter.  And again the first impression as he walks in the door, and meets you or … Continue reading

Posted in J's Ramblings, Marketing Basics | Tagged , , | Leave a comment

What is Marketing?

Marketing is one of the most undefined concepts in business.  As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling?  When I ask business owners this is the most … Continue reading

Posted in Business Basics, J's Ramblings, Marketing Basics | Leave a comment

IF the banks started all this . . then .

Ok, I have been thinking. If all this market and economic problems started with the banks overextending themselves.  Making to many high risk loans.  To many low interest deals.  Not taking enough ‘real’ collateral.  Running the real estate market up … Continue reading

Posted in J's Ramblings | Leave a comment

Recession Proof your Business

What will happen? World markets are in rough shape.  Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – … Continue reading

Posted in Business Basics, J's Ramblings | Tagged , , , , | Leave a comment