Seth Godin has many interesting ideas. I have read a couple of his books and read his blog on and off. He has a way to make you think. His Purple Cows idea is one – all about being remarkable. Stand out. Do something different – make it good – but different. You need to [...]
Everything about your business matters. The first impression that a customer gets when he first sees the building as he parks his car will matter. And again the first impression as he walks in the door, and meets you or your employees. The logo that signifies your business matters, as does the signage inside and [...]
Marketing is one of the most undefined concepts in business. As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling? When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase [...]
Ok, I have been thinking. If all this market and economic problems started with the banks overextending themselves. Making to many high risk loans. To many low interest deals. Not taking enough ‘real’ collateral. Running the real estate market up to new heights. So now they all know they are in trouble. Not only in [...]
What will happen? World markets are in rough shape. Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – focus on your existing customers. Treat them like gold. You will not keep them all [...]
