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October 14, 2008

What is Marketing?

Marketing is one of the most undefined concepts in business.  As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling?  When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase sale – that this is marketing.  And they are right; not totally right – but partially correct. Is advertising equal to marketing?  Many consumers believe this to be true.  They think the ads they see on the billboards and on TV are marketing.  And again, they are partially correct […]

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IF the banks started all this . . then .

Ok, I have been thinking. If all this market and economic problems started with the banks overextending themselves.  Making to many high risk loans.  To many low interest deals.  Not taking enough ‘real’ collateral.  Running the real estate market up to new heights. So now they all know they are in trouble.  Not only in the USA, but worldwide. And they are now hesitant to loan money – since they know they did wrong.  They know it was the wrong thing to do to make all those loans with not enough solid financial backing. My thoughts then – and I am just wondering here

IF the banks started all this . . then . Read More »