What is Marketing?
Marketing is one of the most undefined concepts in business. As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling? When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase sale – that this is marketing. And they are right; not totally right – but partially correct. Is advertising equal to marketing? Many consumers believe this to be true. They think the ads they see on the billboards and on TV are marketing. And again, they are partially correct […]
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