Art of Innovation – Guy Kawasaki

Last week was at a conference where the Keynote speaker was Guy kawasaki.  He had an excellent discussion on 10 truths on the art of  innovation.

1- Make meaning!  Set out to change the world! The companies that want to make meaning have a better chance of succeeding.  The companies that want to make money fail as they attract the wrong people.

You have to want to make the world a better place!

2 – Make a mantra (not a mission statement – too complex).  By having a 3-4 word mantra – you can inspire your staff and keep them all working together.

3 – Jump to the next curve.  Break out of the box.  Don’t make things 10% better – make things 10 times better

True innovation occurs when you jump to the next curve rather than compete with others on the same curve

4 – Roll the DICEE.  DICEE equals 5 qualites that define great innovation.
Depth – lotsa features
Intelligent – great solution to a real problem
Complete – definition of your product is the totallity of the experience
Elegant – beautiful
Emotive – generate strong emotions
– people love or hate them

5 Don’t Worry – Be Crappy! Don’t wait for perfection, instead get it out there.  Ship first and then test and improve.

6. Polarize People! If people to hate you or your product, it will also mean that other people will love your product and be passionate about it.

If you try to make everybody happy – you will be mediocre – and not successful.

7 – Let 100 Flowers Blossom!  Let your ideas go where they go.  Let people (your customers) use and buy your products the way they want.

8 – Churn baby, Churn!  Keep going once you got something that is working.  Make it better and release again. Create 1.0 – then go to 1.1, 1.3, 1.4, then 2.0, etc

9 – Niche Thyself! When looking at a graph  of Unique vs. Value you find four key areas.  The bottom right is where companies compete on price.  The top left very unique products and ideas – but no real value. The  bottom left where you have low value and nothing unique is simply stupid and dumb!

Where you want to be is the upper right – it is the Best Corner.  You have huge value and a unigue product.  History made when you get to this corner of the graph.

How to get to the top right corner? FOCUS and Specialize!

10 – Follow the 10 – 20 – 30 rule of pitching, whether it be for money, people, or anything else.  Only use 10 slides; use 20 minutes to explain your topic; and use 30 point font – it is the ultimate size.

Guy and Me!

Guy and Me!

11 – (BONUS) Don’t let the Bozos grind you down (Guy says he is an expert in Bozocity).

There are two kinds of bozos.  The first is disgusting, ugly and a losers.  The bozos is easy to recognize – and not as dangerous as the second kind.

The Dangerous Bozo – is successful, rich, drives a nice car, wears nice clothes.  He is hard to spot.

The big problem with rich bozos is that people think they are smart.  But it is not always so – they just may be lucky.  And their advice can be exactly the opposite of what you need to hear!

Great Job Guy Kawasaki!

CANADIAN AGRI-MARKETING ASSOCIATION ALBERTA CHAPTER REACTIVATED

I have been working to get CAMA back up and running – so come on out to this meeting!

CANADIAN AGRI-MARKETING ASSOCIATION ALBERTA CHAPTER REACTIVATED

Source: Canadian Agri-Marketing Association news release

The Canadian Agri-Marketing Association (CAMA) is pleased to invite you and your collegues to attend an upcoming meeting in Olds, AB. The CAMA Alberta Chapter has been inactive for a few years and the CAMA National Committee is organizing the following meeting to rebuild enthusiasm in the Alberta Chapter. There is no charge to attend this meeting, however, we do require pre-registration by April 1.

To help us spread the word about this meeting and CAMA, please forward this email to those you feel would benefit from CAMA. To learn more about the benefits of CAMA, visit our website at www.cama.org.

With your help, we look forward to rebuilding the Alberta CAMA Chapter and seeing you at the following meeting:

“Old MacDonald has a Blog” – Social Media in Agriculture Marketing
Guest Speaker – Steve Warme, Woodruff Sweitzer

We’ll examine some of the latest tools and techniques being used for social media marketing today, what is currently happening in the agricultural world online and how best to harness current and emerging tools.

Steve Warme is the vice-president of account services with Woodruff Sweitzer Calgary where he propels results-oriented communications projects and strategies for clients. Steve has extensive experience in digital marketing strategy and execution. Prior to joining Woodruff Sweitzer, Steve was an account director at Rare Method, an advertising firm that specializes in integrated marketing programs and online media buying. Before this, Steve was program director at interactive marketing powerhouse, Critical Mass, where he was responsible for overseeing the development and deployment of results-based marketing programs for Dell and Mercedes Benz U.S.A.

Tour of Innovation BioFuel Technology Centre (Optional)
A tour will be offered of the Olds College School of Innovation BioFuel Technology Centre. Learn how they have made Alberta’s first ASTM standard Bio-Diesel and have distributed it to a group of farm partners in the area.

The tour will begin at the Faculty Centre at 3:00pm.

Meeting Details

Date: Monday, April 6, 2009
Location: Faculty Club, Olds College, Olds, AB (see the attached map)

Tour of Innovation BioFuel Technology Centre: 3:00pm (Optional)
Networking: 4:00 pm (Cash bar and hors d’oeuvres)
CAMA Chapter Overview: 4:30 pm
Guest Speaker: 5:00 pm
Networking: 5:30 pm

This event will be paid for and hosted by the National Committee of the Canadian Agri-Marketing Association.

To register and for more information, contact Mary Thornley — by email: camaont@bmts.com or telephone: (519) 389-6552 before April 1, 2009.

Distributed Learning Symposium

I am attending the Distributed Learning Symposium in Calgary.  The first key note right after breakfast was Curtis Johnson – co-author of Disrupted Class a book about disrupted learning.

I think this is a great concept, as a times a natural progression is just not enough to keep up with what is happening, and it does not lead to jumps in advancements.

By disrupting the normal learning models – moving to some variation of online or other distributed learning models can be the way we will finally make learning work for a much larger percentage of learners.

Curtis Johnson states that we are presently losing approximately 50% of our learners through the present k-12 system.  Some directly when they drop out, and others in-directly as they ‘tone out’.

One suggestion is to allow new learning ideas to grow in a totally separate environment, free from present controls and standards – with the mandate to produce something that works – that they can prove it works.

Next came the break out sessions – my first was from Alberta Learning – an update on the Alberta Distributed Learning Strategy.

Alberta Learning has embarked on a 5 year examination and implementation of a Distributed Learning platform.  They have just completed phase 1 of this project and are anxiously awaiting the final report of this Discovery Phase, although the summary document is out and available on their website – http://arpdc.ab.ca/DLForumA/main.html

As Helene Fournier discussed, they went through quite the rigorous process to come to the recommendations that were finally arrived at.  In a nutshell the recommendations were around leveling the playing field across all school divisions, being able to easily access and share content, and finally make the whole process work best for the student.

Some issues identified were around the socialization aspect of distributed learning, as well as loss of intellectual property.

Session two was an update on E-campus Alberta which is an online learning network for post secondary colleges and technical institutes. They handle strictly online learning courses.

What is unique is that it was started by the college presidents across the province and they continue to drive this initiative, although they also work with both academic and student services at the participating institutions.

E-campus Albert is driven by five objectives:
1. Access for students is by far the #1
2. Collaboration
3. Awareness
4. Capacity
5. Quality

Some interesting facts from their statistics are that 84% of students are female and that 65% choose online learning due to the flexibility it offers.

Mobile Learning Tools was my third break-out session. It was about taking the new technology – the mobile technology that does not normally go in the classroom into the class.

Their was no limitations on the types of technology – anything from using a digital camera or a video taped session of a teacher going through a lesson to using iPhones or laptops in the class.

They discusses how some schools are adopting this view and others are resisting.  They also talked about whether the mobile learning tools should make it easier for the instructor or if it should be for the improvement of students only.

Some issues that were brought up were the safety of kids online and how to supervise the online activities.  Also the issue about mis-information that abounds online.  FOIP was a big issue that many teachers were concerned about.  Also some administrators are of the belief that social media and online ‘stuff’ is just teachers playing and that it is all bad.

The evenings keynote speaker was Dr. Jason Ohler.  Jason started off with great story and pictures of him in grade 2 – and his grade 2 teacher – along with his grade 10 teacher who taught him band.  Both were inspirational to his development as an instructor.

Jason said he would be proud if he can be as good as those two teachers. He then did a unique demo using his cell phone playing music – a string quartet that he wrote himself – all because of his grade 10 teacher.

He then jumped right into some ideas about semantic web and web 3.0, how it can take the data out on the net and learns from it and gives us the information we need compiled in the format we need.

Then he outline nine principles we must embrace:
1. moving from text centric era to new media
2. writing is more important than ever
3. Adopt art as the 4th or the next R

I will leave the rest for Dr. Ohler.

Dr. Ohler then discusses story telling and how we should embrace this as a learning tool.  He showed many fascinating ways to engage students in various ways using art, new media, and other tools.  And he showed us a unique way of story development that we could teach our students.

Overall a very powerful speech with plenty of very usable information for using in the classroom.  I was very impressed with Dr. Ohler’s presentation.

Dr. Ohler finished with some great words about not to worry about concerns.  He said that concerns are simply negatively stated GOALS.  And that we should turn those concerns into goals for your project and then move on with the development.

Social Media Marketing

I have immersed myself into the social media world over the last week or two.

The newest kid on the block is www.twitter.com.

The first thing most people think when hearing or seeing Twitter is ‘huh’, ‘what’s the point’.

Twitter is a site where people log in and then can post short (140 characters) tweets about what they are doing right now.  Members (or twitterers or tweeps) can also add who they are following and can have others follow their tweeks.

So really what can you do with 140 characters?  And how can this be marketing?

Well ask that to MC Hammer – a big time Twitter user.  Or Joel Comm who just came out with a new book – Twitter Power.

Or even Dell, who is using Twitter to sell discounted computers.  Or even a small Banff newspaper who is using Twitter to post it’s classified ads.

The ways to use Twitter is immense.

Another social media site I have been using is Facebook.  I have been on FB for awhile, using it to connect with many old friends and family.

Now I am also trying Facebook out for it’s business purpose.

I created a business page – or what Facebook calls a fan page – check it the ZedBiz fan page.

It is even possible for Twitter and Facebook to work together.  There is an application on Facebook that connects to Twitter to put your Twitter updates as your Facebook status updates.

I have been doing this, but not sure if it is the best strategy.  I think that the updates on Twitter are not relevant to my Facebook friends.  And they often do not make sense.  So I think I will take off that application.

So are Twitter and Facebook the only social media applications that are useful?  Well there are many others.

I have started to use LinkedIn.  I have been a member for quite a while, but now I am trying to actually build up my network on LinkedIn.  LinkedIn is a professional business networking site.  Some people have had huge success with this site.  I will let you know how it works for me.

Some other social media sites that I will be checking out, or I have heard work well are Squidoo, YouTube, Flicker, bizreach, bixnik, bizsugar, and work.com.

And there is my own social media site called Western Canada Business Network. Come and check it out today.