Last post I stressed the importance of making deeper connections when using social media. You want it to be a personal experience where you build caring relationships.
But you also want social media to go beyond just ‘friendship’.
The way to do that is through using high impact questions and follow up replies. This will build a high impact conversation that will attract other similar minded individuals who can and will be excellent potential clients.
High impact questions are questions that go beyond the weather, sports, or the latest celebrity embarrassment (we all remember Shania at the Country Music Awards).
Ask people questions that will either dig into their needs in relation to your business offerings, or will highlight your knowledge in your chosen field. Or – for super high impact questions – ask prospects or clients about their specialization – that will allow them the spotlight in the conversation.
Follow up with the answer with more quality information related to the topic at hand. Often others will step in with comments or auxiliary questions that will keep the conversation rolling.
This is similar to the conversation at any get together – the light chit chat is nice and serves to pass the time. But the conversations that gather people around, the really make the event are the deeper ones – that relate to true interests and passions.
Here is an example of a great high impact conversation taking place on Facebook