Monthly Archives: April 2012

Content is Key to SEO

I was going over a proposal Thursday with a new client. There was many parts to the proposal, but at the core was SEO – search engine optimization. They had talked to a great many so-called SEO experts and were … Continue reading

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Social Media Strategy

Social media is about relationships, about multi-way communication, dialogue and engagement. It is distinctly different than the ‘publishing industry’ which as its name suggests – publishes content and then distributes that content. The web at one time was simply an … Continue reading

Posted in J's Ramblings, Marketing Basics, Social Media Marketing | Leave a comment