Here is an interesting site that I found – an online Agriculture Trade Show at http://farmershowcase.com
They showcase new products, ag businesses, latest product news and more.
There is huge opportunity here. The way I see it, they could delve down deeper into various product categories, doing reviews, comparisons,etc.
There is also plenty of opportunity to engage the viewers, get feedback by users of the products, etc.
They could also make use of the latest in online video, partnering with the product companies to showcase how to use the products, testimonials, tell stories about the products that really would engage the viewers, and also help with their search engine listings.
A great site – and could be on the verge of greatness.