Transfer or Migrate your personal Facebook account to a Facebook Business Page

Many of my clients are using, or have used their personal Facebook account as a means of promoting their business.

In essence, this is not a bad strategy, especially if you are a solopreneur, or the owner of the business.  It allows you to connect on a personal level with possible customers.

But at the same time, to proactively market your business using your personal Facebook account is not only against Facebook’s terms of service, but it also flies in the face of conventional social media etiquette.

If you have been using your Facebook personal account for business, and now want to switch to using a Facebook Fan page one option is to start a new fan page and start sharing items from the fan page in your personal feed.  You can also ask many of your friends from your personal account to ‘Like’ your business page.  These tactics are all sound ways to build up your fan base.

But if you desire to directly transfer your personal friends to your new Facebook business fan page – this is also possible.

Facebook outlines the process here >> https://www.facebook.com/help/?faq=116067818477568

With this process, you need to create a new Facebook business page and then Facebook will move over all your friends, converting them to ‘Likes’.

But what if you already have started a Facebook business page? Unfortunately I could not find a way to merge your personal friends into an existing Facebook business page.

But you can merge two Facebook business pages.  So go through the above steps to create a new Facebook business page.  Then use these instructions >>https://www.facebook.com/help/?faq=249601088403018#I-have-two-Facebook-Pages-for-the-same-thing.-Can-I-merge-them? to merge the two pages.

One word of warning – the merging keeps the Facebook business page with the most Likes.  So be aware that if your existing Facebook business page has less likes than the new one you created when you converted from a personal account – then you will lose the wall posts, and other page content on your original Facebook business page.

It may be best to trip down your personal account friends list to less than the amount of likes on your Facebook business page (or do an aggressive Like campaign for your existing Facebook business page) so that your existing page has more likes than your new page – so you keep all the page content when merging.

If you need any help with this or other social media strategies – get in touch with me.

Online Video Creation

Video is quickly becoming the media of choice on the internet.  Youtube continues to grow. Many sites are adding video directly to their pages.  The major media sites are littered with video  (almost too much for my preference – but I may be old school).

If you want to dabble in video there are many ways to do it.  I found a few sites that can help you out.

First a helping hand from an excellent resource site – Free Technology for Teachers – that gives a guide to creating online videos >> http://www.freetech4teachers.com/p/video-creation-resources.html#.UDpcWaNhGIA

Another site that promises ‘the easiest way to create video’ is Qwiki.com. I haven’t tried them yet, but I was impressed with the demo and the sample videos they have.  I am going to test them out.

Videolicious.com is another video creation site that looks similar to Animoto.  Their personal plan allows only personal videos but their business plan is only $60 for the year and allows movies up to 10 minutes in length with no ads – a great deal in my opinion.

The Elusive One Page Marketing Plan

If you can create a one page business plan, like Jim Horan describes in his 2004 book of the same name – it should be a snap to create a one page marketing plan – Right?

Well many have tried, and few have really succeeded.

Yes you can create an outline of a marketing plan on a single page, but really – is an outline really enough.  Think of a chalk outline of a dead body from your latest weeknight cop show – does that tell you everything about the guy who was murdered? Does it tell you even what he looks like, his hair color, what he likes to eat, what friends and family he has, or what he does for a living.

No – an outline does not fill in all the information needed.

Some one page marketing plan templates try to get deeper by asking for target market descriptions and positioning statements.  Then they want you to outline your sales strategy and promotion strategy.

Imagine – your sales strategy – completely described in one little box.  Forget all those years of training, years of practice, theories by great salesmen such as Sandler, Ziglar, Kennedy and more. Forget about the 5-6 or 7 step sales process. Forget about closing strategies and consultative selling.  Just give me a sentence to describe my sales strategy and I can have the latest three sales people up and turning a profit in minutes! – ya right!!

Other one page marketing plan templates try to get you thinking like a marketing guru or warrior – to find your ideal customer, then find the most important activities to target that client with the best message.  But again it discusses revenue and profitability, and unless you are amazing enough to be able to pull exact figures off the top of your head, you can really say that the one page marketing plan is a complete plan.  Again it is only a summary of the real plan that requires work, research, testing and diligence.

The final one page marketing plan template I looked at was a bit more in-depth.  It even included half of a SWOT analysis (why only half – I am not sure – and they left out the most important – Opportunities). They also included a month by month breakdown of  tactics.  Still not complete, this at least was a better outline, but the problem is that you would have to type in about a 3 font size to actually get the information into the little blanks they left for you.  So in reality, this would turn in to a 4-8 page plan by the time you actually filled it all in.

So really – should you attempt to create a one page marketing plan?  Is marketing so insignificant that you do not have the time nor money to do it right.  Experts say that 5-10% of your gross revenue should be spent on marketing.  And if you are in a highly competitive industry, or high growth business, then that can be even higher to achieve the results that are possible.

Think of marketing as an investment in your company – one that will pay higher returns than any other – if done right.  Don’t try to find shortcuts with your marketing – it will only lead to bad decisions and lost time.

BAM Marketing

I just got off the phone with a fellow marketer – an amazing young lady who – while still in University – is running her own successful marketing/modeling agency. BAM Marketing Solutions is run by Brittany Michalchuk – a fourth year finance major at the University of Calgary.

BAM Marketing Solutions offers professional models for various promotional opportunities such as trade shows, photo shoots, events or even online video for YouTube or your website.

Brittany is a very well spoken young lady who is wise beyond her years. She is always looking for new ideas, different ways to promote her company, or for her to give more value to her clients.  She is also interested in various ways that she can work with others in the marketing industry – whether it be joint ventures or an exchange of services.  This openness to new ideas and willingness to go beyond the norm is refreshing and welcome to see in an industry that often times gets stuck in media buying and print advertising.

Connecting with your Customer

Way to many businesses don’t properly connect with their customers.  Even the businesses that deal face to face – often don’t do a great job.

Sometimes it is a problem with staff training.  Sometimes it is simply not enough time. Or inefficient systems can also hinder good connections with your customer.

Well Sandra Forest outlines eight solid strategies to increase connections with your customer.

She explains these strategies in relation to a new 15 second video platform called Viddy.

But I believe these same ideas can be used in different platforms, be it online, or in real life.

Here are the list of strategies to increase customer connections;

  • Create and Share Events
  • Highlight Company milestones
  • Share how-to advice and various other tips
  • Create sales that help your customer and promote them to your customers.
  • Make it fun – have contests, or give-aways
  • Showcase customer testimonials – and even add in here – referrals
  • Increase the quality of your marketing – make it more personal, better graphics, or work on the message.