August 26, 2012

Many of my clients are using, or have used their personal Facebook account as a means of promoting their business. In essence, this is not a bad strategy, especially if you are a solopreneur, or the owner of the business.  It allows you to connect on a personal level with possible customers. But at the same time, to proactively market your business using your personal Facebook account is not only against Facebook’s terms of service, but it also flies in the face of conventional social media etiquette. If you have been using your Facebook personal account for business, and now want to switch to using […]