Stop! Before you hire a Social Media Guru – Read this.

Social media is the latest fad in marketing.  Every business owner and manager I know is asking about social media. Unfortunately, they are asking the wrong questions. I am hearing questions such as; should I be on Facebook? Or should I use Twitter and LinkedIn? Or the more generic – should I hire a social media person? What they should be asking are questions like; what are the communications objectives? Will social media help me to meet those objectives? How will social media enable me to increase not only sales, but overall profitability of my business? Here are four main questions you should examine […]

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