Be clear in your Message
Whatever you are doing, you are marketing. I stress this again and again in marketing classes and discussions with clients. IT all MATTERS! Every action, every email, every conversation, and all the little things all build towards your overall brand. Thus it is all marketing. A good first step is to look at your message and be sure that you are clear in what you are saying. What exactly are you saying to your prospects and customers. A good example is a client of mine – the owner of Pearson’s Berry Farm – Duane is amazing at selling his products. What makes him amazing […]
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