October 6, 2013

One of the major areas that many people have trouble determining, and far too often err on the side of not near enough – is frequency in their marketing actions. And as the majority of people digest an increasing variety of media – the frequency rates that marketing actions can have is actually increasing. I guess it comes from us being bombarded by the same commercials over and over – especially when we were younger, and consuming a higher amount of the same media at the same time. We got to detest those commercials that would not stop, that we just had to keep […]