Marketing is really pretty simple.
At its core, it really is communication.
Telling people what you do… telling the right people what you do.
That is it.
But it all really comes down to telling the right people what you do.
So who are the right people?
They are the ones that want or need what you have to offer.
If you change oil, it’s someone who has a car and needs an oil change.
If you provide therapeutic massage, its someone with sore muscles.
If you sell ice cream, its someone who likes to eat ice cream.
Now… does that not make sense.
Someone who only rides a bike – an quick lube business does not need to talk to.
Someone who feels good and relaxed – probably not thinking about getting a massage.
Someone who doesn’t like ice cream or is on a strict diet… no need to tell them you have 199 different flavours.
So communicate – tell them what you have… tell the right people.
That is marketing.
And marketing is not evil or twisted or manipulative.
It is about communication… and good marketing is just about communicating correctly – as best you can.
If you are in a relationship, do you not think it is a good idea to learn how to communicate.
If you could learn more about communicating with your partner, and your partner could learn about communicating with you, and you could each better understand each other… is that not a great thing?
Well that is what good marketing is about. That is what a professional marketer will help you with… or that is what you can learn by reading books, taking courses, or talking to a marketing professional. How to communicate better with those people that want what you have to offer.
Marketing…. really really simple…..