Creating a Marketing Strategy

A marketing strategy is the steps you take from a marketing idea through planning, design and implementation and finally to results.

Objectives and goals are critical to a successful strategy

You need to determine results you can measure.

You can start creating a marketing strategy with an idea, a marketing item, another marketing strategy or a marketing campaign.

You can build simple marketing strategies that only involve a simarketing-strategyngle customer interaction. Or you can create complex marketing strategies with many customer interactions.

The steps needed in a market strategy are the following

  1. Define Objective
  2. Initial research and brainstorming
  3. Set SMART goals
  4. Pick your marketing element(s), item(s) and tactic(s) to use.
  5. Determine resources needed and perform any additional research
  6. Testing
  7. Full implementation of the strategy
  8. Monitor and track the strategy in motion
  9. Analyse results – compare against goals and overall objectives
  10. Make adjustments and move forward – to repeat strategy or to find a new strategy

Good marketing strategies are eternal, there is no real end. They simply evolve. You grow, learn and adapt. Keep doing them until you have something better – until the ROI diminishes. Keep testing and tracking – and making adjustments as you move forward.

A business usually needs separate marketing strategies for key areas such as creating awareness and bringing in new customers, closing sales to existing prospects, or to getting existing clients to buy more.

What’s new in Marketing

Taking a rain break from harvest today. Nice to have a break, but to be honest, would rather be getting harvest done as it is getting late in the year.

Checking out what is happening in relation to marketing, a few noteworthy things came up.

BDC – Business Development Canada – not sure if enough business owners and entrepreneurs know about BDC.  They need to do more / better marketing.  But they do come up with some innovative ideas and some great content.  Remember content can be in many forms and BDC created a website tool that then shares the results in social media.  A great tool for anyone with a website – and a way to spread the word about the BDC consulting services. Check out the BDC website assessment today.

Tiny Torch – this is a new service by an up and coming entrepreneur.  Check out this content creation service today.

Tim Hammond – master Agriculture Land Real Estate Guru and damn good marketer in his own right was on a webinar today.  The replay will be out soon so check it out >> http://point2agentblog.com/2013/09/19/low-or-no-cost-marketing/ and check out Tim’s Real Estate site as well >> http://www.timhammond.ca/

More to come . . .

Interesting Ag Sites

I was clicking away on the net today, following a trail of links and Google searches that would make Inspector Clouseau envious – I came across an interesting individual. He is someone that I hope to connect with online – a guy who seems to be another serial web developer (meaning he creates and maintains multiple websites and continues to build new ones).

What made this individual even more interesting is that besides the fact we have web development in common – we also have Agriculture as one of our key industries. Martin Cserhati runs AgDigitalMedia.  Sites that he is involved in are the Farmer Showcase, Swine Web and PigCareers.com.

I am not sure of Martin’s role in all the various entities and websites, but hope, thru searching and contacting them to learn more about this online Ag media guru.

UPDATE – August 4, 2012 – I found out that the owner of FarmerShowcase.com, SwineWeb.com and PigCareers.com is Jim Eadie.  He is doing a great job using internet technology to help out agriculture producers and in the business model – create a new business model – well done Jim!

 

Farmer Showcase

Here is an interesting site that I found – an online Agriculture Trade Show at http://farmershowcase.com
They showcase new products, ag businesses, latest product news and more.

There is huge opportunity here. The way I see it, they could delve down deeper into various product categories, doing reviews, comparisons,etc.
There is also plenty of opportunity to engage the viewers, get feedback by users of the products, etc.

They could also make use of the latest in online video, partnering with the product companies to showcase how to use the products, testimonials, tell stories about the products that really would engage the viewers, and also help with their search engine listings.

A great site – and could be on the verge of greatness.
http://farmershowcase.com

Marketing Beliefs and Principles

I want to let you know about my marketing beliefs. Share with you some of the basics, some principles that I know work, so that we can move forward together.

ABC – Always Be Closing – an old sales axiom – and one that I have heard often.  I agree to a certain extent – but I like to change it to ABS – Always Be Selling.  In every facet of your business you need to be aware that you are selling.  That is crucial.  And with that goes the idea that everyone in your organization is a salesperson for your company – at some level.

Relationships are key!  People buy from who they know and trust. You must work hard to be the person they know, and you have to give them reasons to trust you.

Timing is everything.  People will not buy from you all the time.  But at the right time, they will buy anything from you.  They have to be in the ‘buying time zone’.

It takes more than one offer to make a sale.  By that I mean you have to stay in touch, repeat the offer, whether that means multiple ads, mailings, flyers, emails, or plain old asking for the sale directly.

Hard work is the most important factor in any marketing campaign.  It is not usually the most creative, nor the most glitzy or spectacular  marketing, not even the best copywriting (althought copy is extremely important) that in the long run gives the best results.  What does give results is consistent long term action.  Get your message out there, again, and again, and again. — And then again.

Testing is vital.  This is the most under utilized tool that any marketer has, and one that can have the greatest impact in any marketing campaign.  And it is not hard, it just takes a little know-how and some diligence – but the pay-off is well worth it.

Many of these ideas you have heard before.  In the coming days I will give you strategies that will incorporate many of these principles.  We will also take time to delve deeper into these principles to learn why they work, and how you can make them work better for your business.