Knowing when, what and how much to post on your Facebook page has always been one of the most complicated concepts for business to understand. They really need to understand their target market and know what they like and don’t like.
Well Facebook actually makes it easy for you.
I relate it to a video game being played in slow motion.
Simply follow the Insights Graph – and keep the line moving up as much as possible.
When a certain type of post makes the line move up significantly – do more of that.
If a post makes it move down – don’t do that.
If you stop posting, or do not post enough and the line starts dropping – increase posting. or if you are posting too much and the line starts dropping – post a bit less.