What is Marketing?

Marketing is one of the most undefined concepts in business.  As well it is underutilized, but has the ability to make astounding improvements to your bottom line.

Does marketing mean selling?  When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase sale – that this is marketing.  And they are right; not totally right – but partially correct.

Is advertising equal to marketing?  Many consumers believe this to be true.  They think the ads they see on the billboards and on TV are marketing.  And again, they are partially correct – but that does not take in the total picture.

Marketing defined is; “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” – American Marketing Association.

I have devised a simpler marketing definition “Marketing is EVERYTHING related to (that affects) the sale and transfer of your product to your client!” Remember the customer experience is EVERYTHING!  And the customer experience will always be UNIQUE!

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About Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.
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