Category Archives: Marketing Basics

Social Media for your Business

You created a Facebook page, or started posting on Instagram. Some cool memes, quotes and other interesting stuff. Starting mentioning your business and your services and how you can help people. And now you are wondering what next?? It’s true … Continue reading

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SEO – Search Engine Optimization – Is it Relevant?

With all the different social media platforms and other ways to market your business, is spending time on SEO even relevant? Especially when it is so damn hard to get to the top pages of Google, let alone the number … Continue reading

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Connecting with your People

One of the best ways to ensure long term success and sustainability for your business is to connect with the people who you are doing business with. Your customers are your people, your tribe, your family even at times… You … Continue reading

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Marketing comes down to Communication

That is it in a nutshell – communicate to a potential buyer what your product or service can do for them. Lately I have been re-watching some episodes of Mad Men. It is a netflix series about an advertising agency … Continue reading

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Target Market – Do I need one?

Your target customer is that person that matches these two criteria. They are most likely to buy from you, not only once, but over and over again. They will get the most value from what you offer. Not only from … Continue reading

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