Your target customer is that person that matches these two criteria.
They are most likely to buy from you, not only once, but over and over again.
You cannot afford to target everyone with your marketing.
It will be ineffective. It will be expensive. It simply will NOT WORK!
By having a clearly defined target market, it is much easier to create effective marketing strategies that are a long term investment.
Knowing your target market will also help you to offer a higher amount of value to those customers.
You will know exactly what they want and how they want it.
Another reason why you should intimately know your target market is that it will allow you to communicate much more clearly with those customers.
Less misunderstandings, few complaints, more happy customers!!
The more you can know about your perfect customers, the more you integrate your business into that community of people, the better your business will do, and the more they will love you!
Yes, ever business needs a clearly defined Target Market.