Category Archives: Sales

Marketing Sucks

“It’s talking people into buying shit they don’t really need. That’s marketing!” People think that marketing is all about getting people to do what they do not want to do. It does seem that way. Why else is Coke one of … Continue reading

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What does Consent mean according to the Canadian Anti-Spam Law

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The CASL (Canadian Anti-Spam Law) comes into effect July 1, … Continue reading

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Email as a Sales Tool will change with the new Anti-Spam Law

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The new Canadian Anti-Spam Law has definitely changed the way … Continue reading

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Determining Content in your B2B Website

There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go … Continue reading

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Sales Cycles

I have been working with many organizations on their sales cycle lately.  By optimizing the sales cycle, a business can drastically improve overall revenue.  By shortening the sales cycle a firm can improve products faster, respond quicker to clients needs … Continue reading

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