Business Logo equals your Market Positioning
What about your logo? The trend lately is to ‘simplify’. But don’t go to something that is what I call ‘Plain’! Plain is different than simple. Plain means it does not mean / represent anything. Your logo has to represent your business to your target market. It must signify what your business is to them. So at this point you need to visualize what your business means to your customers, and then work with a designer to make it as simple as feasible. Feasible bears upon what you will do with the logo, as well as what brand recognition the organization has. For most businesses these day, they occupy very little ‘mind-space’ for the typical consumer – there is simply so much clutter and competition for that valuable mind-space. So a simple/short logo will break into the mind quicker and easier and be easier to recognize the next time (stay in their memory easier) – …