January 16, 2013

Advertising has changed significantly and continues to evolve. E-marketing is increasing in importance and traditional print and television marketing declines every day. E-marketing consists of all digital or internet based marketing. From the latest social media to email marketing. This includes banner advertising on websites and search engine optimization. E-marketing strategies have been popular due to the low cost of involvement, but time has shown that without an effective strategy, simple online tactics often fail to accomplish the organizations goal. Therefore even with lower costs – ineffective e-marketing on its own may not yield a high ROI. What many marketing professionals have realized is […]