Communication – the Double Edged Sword

Communication is a key element of good marketing. If you are communicating effectively – you can cut right to the heart of the issue and give your target market exactly what they need. If your communication is poorly implemented – it can cut the other way – losing your business, turning clients away, cutting away at your reputation and brand. Here is my story . . . Things tend to come in three’s so now that I have had my third communication issue – I guess it is time to write about it. I confess – usually the one that gets in trouble with […]

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