November 2013

Is Marketing Important?

Do you think marketing is important? When I ask my boys about marketing – they have negative thoughts as they think of mass advertising like annoying TV commercials, ugly billboards or never-ending radio ads. But advertising is just one small (although important) part of marketing. Before I go in to my personal thoughts on how all-encompassing marketing is for everyone (and yes I mean everyone), I would like some feedback on your opinion. But first, before you throw out your first negative instinct related to bad ads or pushy salespeople – let me remind you of a few other facets of marketing: customer service […]

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Gary Halbert – Master Copywriter

Gary Halbert was a true master copywriter! Gary Halbert. Born June 12, 1938. Passed away April 8, 2007, just shy of his 69th birthday. He leaves a void that will never, ever be filled. No one with any sense will even try. No one still around comes close to being worthy.    John Carlton You can still access his website at http://www.thegaryhalbertletter.com As well you can see him speaking at live events here > http://www.garyhalbertlive.com Here is one of my favorite Gary letters >> http://www.thegaryhalbertletter.com/Newsletters/azkh_starving_crowd.htm

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