“It’s talking people into buying shit they don’t really need. That’s marketing!” People think that marketing is all about getting people to do what they do not want to do. It does seem that way. Why else is Coke one of the most well known brands in the world? Who would ever think Coca Cola is …
Too often you are too busy doing what you do that you do not get time to do what really needs doing. As Marissa Mayer the CEO of Yahoo states, “The urgent can drown out the important.” Marketing is a part of every business, and most business owners do some form of marketing instinctively. Unfortunately, …
A marketing strategy guides the marketing tactics. Marketing Tactics are the steps you take from a marketing idea through planning, design and implementation and finally to results. Your Marketing Strategy Objectives and goals are critical to implementing a successful marketing tactic. You need to determine results you can measure. You can start creating a marketing …
