April 2017

Target Market – Is it really that Important?

Short answer is yes, it is vital to great marketing to have a clearly defined target market. If you target just anyone, your message will be heard by NO ONE! Think of this simple example. Imagine you are in a crowded mall. You stand up on top of one of those flat benches that you try to sit on and are so hard on your butt. And you yell out.. “Hey, you need new shoes, there are some here that are just perfect for you!” Will anyone in that crowded mall think you are talking to them?  I doubt it. Maybe the odd person […]

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Marketing – Doing it Right

Marketing is the lifeblood of any business. Without Marketing – you won’t get new clients nor retain old clients. Here is my definition of Marketing ‘Marketing is EVERYTHING related to (that affects) the sale and transfer of Your Product to Your Client‘ (read more here > http://www.zedpromarketing.com/js-ramblings/basics-of-marketing/) So that includes any type of selling, it includes referrals, it includes word of mouth, in includes telling friends about your business. It also includes how you interact with your clients and customers. It includes matching the products you sell to what your clients need. It includes having the right quality of products and services at the

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