Target Market – Is it really that Important?

Short answer is yes, it is vital to great marketing to have a clearly defined target market. If you target just anyone, your message will be heard by NO ONE! Think of this simple example. Imagine you are in a crowded mall. You stand up on top of one of those flat benches that you try to sit on and are so hard on your butt. And you yell out.. “Hey, you need new shoes, there are some here that are just perfect for you!” Will anyone in that crowded mall think you are talking to them?  I doubt it. Maybe the odd person […]

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