Target Market – Do I need one?

Your target customer is that person that matches these two criteria. They are most likely to buy from you, not only once, but over and over again. They will get the most value from what you offer. Not only from the actual product, but also from everything extra that you give your customers. You cannot afford to target everyone with your marketing. It will be ineffective. It will be expensive. It simply will NOT WORK! By having a clearly defined target market, it is much easier to create effective marketing strategies that are a long term investment. Knowing your target market will also help […]

Target Market – Do I need one?