Branding is More than you Think!
Branding: The Identity and Emotional Connection Behind Your Marketing Branding isn’t your logo.Branding isn’t your colours.Branding isn’t your business name, slogan, or clever tagline. Branding is: what people think you are how they feel about you why they choose you instead of someone cheaper Branding lives inside the customer’s mind.You don’t control it directly.You influence it through consistency. Branding is the emotional reason people trust you. 3.1 Branding as the Foundation A strong brand: shapes your marketing messages guides the tone of your offer builds trust before they ever buy sets expectations reduces friction in every sales moment Think of branding as the “personality” […]
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