“It’s talking people into buying shit they don’t really need. That’s marketing!” People think that marketing is all about getting people to do what they do not want to do. It does seem that way. Why else is Coke one of the most well known brands in the world? Who would ever think Coca Cola is …
(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The CASL (Canadian Anti-Spam Law) comes into effect July 1, 2014. One key aspect of this law is that you cannot send email or any …
What does Consent mean according to the Canadian Anti-Spam Law Read More »
(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The new Canadian Anti-Spam Law has definitely changed the way any organization in Canada can approach using email not only as a marketing tool – …
Email as a Sales Tool will change with the new Anti-Spam Law Read More »
There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales …
I have been working with many organizations on their sales cycle lately. By optimizing the sales cycle, a business can drastically improve overall revenue. By shortening the sales cycle a firm can improve products faster, respond quicker to clients needs and improve overall client satisfaction. First, we should really clarify what we mean by the …
