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Sales

What does Consent mean according to the Canadian Anti-Spam Law

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The CASL (Canadian Anti-Spam Law) comes into effect July 1, 2014.  One key aspect of this law is that you cannot send email or any …

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Email as a Sales Tool will change with the new Anti-Spam Law

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The new Canadian Anti-Spam Law has definitely changed the way any organization in Canada can approach using email not only as a marketing tool – …

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Determining Content in your B2B Website

There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales …

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