Why use Social Media?
- Marketing is changing
- CHEAP – Great ROI – Zero Cash
- Exponential Growth
- Relationship Based
So I should do more – I know it.
And it starts with this Blog.
When I think of blogs – I think of a conversation. As I read someone’s blog I picture them talking to me. So when you write – consider yourself talking to a person. Kind of like talking to a neighbor – like Wilson talking to Tim the Toolman.
Here are some Business Blogging tips.
First – Post Consistently. It does not have to be every day, but try not to have large gaps between posts.
Next – Make it interesting – finds something relavent to your target audience.
Stay on topic most of the time. Approximately 80% of your content should be about your product or services.
Be personal – talk about your life, your work, what good things happen to you related to work, fun client meetings, successful projects, large sales – really all that water cooler talk about business (and some non-business too).
Remember – the posts do not have to be long – you do not have to write an essay each time. One of the most popular blogs – Seth Godin – has very short posts – often a paragraph.