10 things a business website review should encompass. Let’s jump right in:
Website speed: A slow website can be a major turnoff for customers. Make sure the site is loading quickly.
It is also vital for good Google ranking!
Navigation: Is it easy to find what you’re looking for on the website? Can you navigate from page to page with ease?
Mobile responsiveness: More and more people are using their phones to browse the web. Is the website optimized for mobile devices?
Content: Is the content on the website engaging and informative? Is it free of errors and typos? Most of all, does it answer the questions that your prospects want to know.
Call-to-action: Is it clear what the business wants visitors to do? Is there a clear call-to-action on each page?
Branding: Does the website accurately reflect the brand? Are the colors, fonts, and overall design consistent with the business’s branding?
User experience: Is the website enjoyable to use? Do visitors feel satisfied with their experience?
SEO: Is the website optimized for search engines? Are there meta tags, keywords, and other SEO elements in place?
Security: Is the website secure? Is customer data protected?
Analytics: Is the business tracking website metrics, such as pageviews and bounce rate? Are they using this data to make informed decisions about their website?
And there you have it, folks. The 10 things a business website review should encompass. Keep these in mind the next time you’re reviewing your website, and you’ll be well on your way to improving your site for your clients and prospects.