Crappy Marketing . .er. . . Mainly Advertising

Why is the world full of so much crappy marketing.  Can marketing people not stick to the basics – do what work – what they learned in school or wherever they learned what marketing is about.

Target Market >> Know your marketing environment >> Market Positioning >> Key Message >> Pick Media (marketing element) >> Create the Ad – AIDA >> Monitor, Test, Track!!

Pretty Simple!

AIDA – Attention – Interest – Desire – Action.  Leave out one step and you might as well throw your money away.  Or maybe at least give it to charity – at least then it will do some good.


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