Why is the world full of so much crappy marketing. Can marketing people not stick to the basics – do what work – what they learned in school or wherever they learned what marketing is about.
Target Market >> Know your marketing environment >> Market Positioning >> Key Message >> Pick Media (marketing element) >> Create the Ad – AIDA >> Monitor, Test, Track!!
AIDA – Attention – Interest – Desire – Action. Leave out one step and you might as well throw your money away. Or maybe at least give it to charity – at least then it will do some good.