Facebook
- Create a Facebook Business Page
- Create a compelling header (851px x 315px) image
- Branding across all social media profiles should be consistent
- Fill in the About area in your page details and include your website with http://
- Use a photo – real person – instead of a logo for the profile Picture if possible
- Create / Use an app for email capture
- Run contests to create engagement and to capture user information
- Have all contact information and formats in the About section
- Create a LinkedIn Account
- Use a personal professional photo in your profile
- Using a logo is against the LinkedIn TOS
- Keywords are vital in LinkedIn – use them throughout your profile
- Key spots for keywords are in the title, job titles and LinkedIn summary.
- Put your email address in your main summary to allow others to connect with you
- Fill out your profile as completely as possible
- Join relevant groups
- Join some groups related to your own industry
- Join groups related to your target market’s industry
- Be active in the groups
- Consider starting your own group
- Set up a Twitter Account
- Use a descriptive twitter username that relates to your business or use your actual name
- Use a good photograph of yourself – close up with your face – smile
- Create a custom background that is congruent with your overall branding of your business
- Use relevant keywords in your description
- Make your description interesting and informative
- Develop a hashtag strategy.
- Pick common hashtags related to your products / services – use them regularly where appropriate
- Consider creating / using your own hashtags when appropriate – consistent – 2-5 is all.
- Use Lists to keep track of other Twitter profiles you follow
Google Plus
- Create a Google Account
- If you have gmail or you use any other Google Services then you already have a Google Account
- Once logged in to your Google Account – choose the Google Plus from the top right corner
- Set up your Google Plus Profile
- Create a custom Google Plus cover image (2120 x 1192 pixels)
- Branding across all social media profiles should be consistent
- Verify your business with Google
- Add local business information (map info)
- List your website on your Google Plus page
Social Media Tips
- Link all your social media profiles to each other and to your website
- Put your website URL on all social media profiles where ever appropriate
- Put in action items to drive users to your website
- Collect email addresses and other contact information
- On your website
- On social media where appropriate
- Include some form of blogging in your digital marketing
- Create and use an editorial calendar
