Marketing trends . . .
What has been working to get the message out?
What is important for a business?
Companies want to build trust and credibility.
Companies want to capture prospects at the right time – during the buying process.
Companies want to be seen as providing a solution – not simply ‘selling’ stuff.
What other trends . . .
More and more consumers – both B2C and B2B are researching online before purchasing. They are using search engines to find good information.
As well – consumers are looking for advice from other people. At the same time, they are also influenced by what others are talking about – often through social media.
What has become an important part of a companies marketing plan?
A website – a solid online presence is vital these days.
But consumers want more – they want to see information from other than just the organizations own website.
So – from a marketing perspective – if a business could get there message out to their prospects – when they are looking for information (searching online). And this information could be from a third party. And even better – if this information could be backed up by people talking about it – by seeing a discussion online in social media – would that not influence the buyer. Move them further down the sales funnel.
I think a marketing concept like that would be very valuable.
Let’s call this Social E-Marketing!
what are your thoughts?