Is your digital marketing stale, not working as well as it should be?
Revisiting your keyword research can be a pivotal move that can redefine your online presence.
The starting point is identifying keyword gaps.
It’s not merely about discovering the right keywords; it’s about finding the ones overlooked previously. The gold in the sand of local keywords that intrinsically fit your business.
We don’t simply want to be casting a wide net; it’s about zeroing in on the audience genuinely interested in your offerings, maximizing efficiency for every click.
We want to find the focused keywords, ones with substantial search volume and the promise of increased traffic. The RIGHT traffic. Buying Traffic!
Start with checking out the top-tier SEO tools: Ahrefs, Moz Pro, SEMRush, SpyFu and the Google Keyword Planner.
Ahrefs specializes in comprehensive backlink analysis, keyword research, and competitive insights.
Moz Pro, a robust analytical tool, offers in-depth SEO analytics, site audits, and rank tracking for a seamlessly optimized online presence.
SEMRush, an all-encompassing solution, excels in keyword optimization, traffic analytics, and competitive intelligence, providing a comprehensive view of your digital domain.
SpyFu, a discreet competitor analysis tool, reveals strategies, allowing you to strategically outmaneuver the competition.
Google Keyword Planner is great to start your keyword research and find some excellent Seed Keywords that match your business.
Now get started by clearly defining your business objectives.
What are you aiming to achieve with your online presence?
Whether it’s increasing sales, generating leads, or enhancing brand visibility, your goals will guide your keyword strategy.
Then determine the primary products or services your business offers. These are the key areas you want to focus on when potential customers are searching online.
Now the fun stuff – start to brainstorm Seed Keywords. Think of the most basic terms related to your business. These are your seed keywords. For example, if you run a bakery, “fresh bread” or “custom cakes” could be your seed keywords.
Start with simple keyword research tools like Google’s Keyword Planner. Input your seed keywords and see what suggestions and search volumes come up. This helps you understand what people are searching for in your industry.
Look at your competitors’ websites. Identify the keywords they seem to be targeting. This can provide insights into what works in your industry. This is where you start to use some of the other keyword tools.
Create a list of keywords that align with your business goals and core offerings. Don’t worry about being exhaustive at this stage – focus on relevance.
If your business is local, incorporate location-specific keywords. For instance, if you’re a plumber in Calgary, include terms like “plumbing services in Calgary.”
Integrate these keywords naturally into your website content. This includes product/service descriptions, meta tags, and even blog posts if applicable.
Keep an eye on your website analytics. See which keywords are driving traffic and which ones need adjustment. Over time, refine your list based on what’s working best.
Remember, the goal is to make your business more visible to people actively searching for what you offer. By taking these practical steps, you’re laying the foundation for a keyword strategy tailored to your business, even if you’re starting from square one.
