How are you using social media in your business?
Many would enthusiastically state they are fully using Social Media – proudly showing off there Facebook Fan Page, their huge Twitter followers list and their LinkedIn account. All of these – to the ‘seasoned’ social marketing enthusiast would have custom designed backgrounds, custom fan pages, and would look awesome.
My next question would be – name 10 people – on each medium – and tell me about them – and they can’t be existing family and friends you knew before you started using Social Media for your business.
I believe very few would pass this test of using Social Media for their business.
And if you cannot name 10 people – at the very least – then really all you are doing is Advertising. You have just traded up the Yellow Pages for LinkedIn. Moved from a radio spot to a Facebook Fan Page. And in many cases – you may be spending less money – but actually getting far less ROI (Return on Investment).
So I challenge you to make a deeper connection with the people in your Social Media circle. Get to know them. It can start with checking out their profiles, their fan pages (so very few ever even do this). Don’t be scared of ‘creepin’ your prospects wall and photo – get to know them personally. Then the next step is to use the tools of social media in a more personal way. Comment on that funny picture. Say hi for no reason other than checking how they are doing. Write them a message asking about how there business is doing, or about interesting aspects of their business. BUILD relationships!
Isn’t that what Social Media is really all about . . . ?