Ask any business consultant or internet marketing guru and they will tell you that you should focus on one are. Go Deep in one niche, one customer segment, master one product, one strategy, before moving on to another. I have said this to people myself, and I feel it is true advice. It increases your chances of success exponentially. Not only does it make you an expert in what you are doing in shorter time, it will give you quicker success, less mistakes, and increase you optimism about your chances of business success. SO . . . the big question is why don’t I […]

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The Learning Curve for Internet Marketing  is Straight Up for me. Man oh man, have I been busy. 2 weeks ago I read the e-myth revisited, blew my mind again on what Gerber knows and how to set up a business. Everyone, and I mean Everyone has to read that if they are thinking about ever starting a business. Then went down and picked up from my local library (had to sign up for a new lib. card too) Jay Conrad Blevins’s Guerrilla Marketing – old book, but an Awesome Read. Tons of good stuff in there about marketing your business. And the refreshing part was that he wrote this just before

Trends! – Can they impact Marketing? tie-dyed clothing slinky disco They are all trends, fads, what’s hot at a certain time. Trends come and go, but while they are around – WOW – are they ever an opportunity for an astute marketer. Tie your wagon to a hot trend and you can skyrocket to the top. Hot Trend – there in lies the problem, what is hot, and what is not. And how long will it be hot, when to jump on board, and when to jump off. That is one area where the info-marketer has a distinct advantage. Because cost of production is