Business Focus

Purpose of Business

  • Think of your business as gathering customers!
  • How do you find and keep customers.
  • Do not worry about profits at the start – instead focus on the customer.

Perfect Customer

  • Who is your perfect customer?
  • Describe your target market.
  • Who is NOT your favourite customer?

Customer Satisfaction

  • Business success is all about customer satisfaction.
  • Need to satisfy your customer so they buy again.
  • Then need to build on referrals – by having satisfied customers refer you.
  • How will you – – and your customer – – measure satisfaction?


  • What is the VALUE that you add – describe it – how can it be measured or recorded.
  • Is that value the same for all customers?
  • What increases that value?
  • What could decrease that value?
  • What is in if for me? (Me being your customer)

Core Product

  • What is your Core Product?
  • What emotional need is fulfilled by your product?
  • What are you the best at?  Where are your strengths?
  • What opportunities are there related to those strengths?
  • Match your strengths to the opportunities.
  • What unique ways could you offer or change your core product?


  • What is the best way to get a customer?
  • How could you get a sale today?
  • In the next 4 hours?
  • In the next hour?
  • In the next 10 minutes?
  • What could you do repeatedly to get sales?

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