Business Focus

Purpose of Business

• Think of your business as gathering customers!
• How do you find and keep customers.
• Do not worry about profits at the start – instead focus on the customer.

Perfect Customer

• Who is your perfect customer?
• Describe your target market.
• Who is NOT your favourite customer?

Customer Satisfaction

• Business success is all about customer satisfaction.
• Need to satisfy your customer so they buy again.
• Then need to build on referrals – by having satisfied customers refer you.
• How will you – – and your customer – – measure satisfaction?

Value

• What is the VALUE that you add – describe it – how can it be measured or recorded.
• Is that value the same for all customers?
• What increases that value?
• What could decrease that value?
• What is in if for me? (Me being your customer)

Core Product

• What is your Core Product?
• What emotional need is fulfilled by your product?
• What are you the best at?  Where are your strengths?
• What opportunities are there related to those strengths?
• Match your strengths to the opportunities.
• What unique ways could you offer or change your core product?

Sales

• What is the best way to get a customer?
• How could you get a sale today?
• In the next 4 hours?
• In the next hour?
• In the next 10 minutes?
• What could you do repeatedly to get sales?