Marketing Beliefs and Principles
I want to let you know about my marketing beliefs. Share with you some of the basics, some principles that I know work, so that we can move forward together. ABC – Always Be Closing – an old sales axiom – and one that I have heard often. I agree to a certain extent – but I like to change it to ABS – Always Be Selling. In every facet of your business you need to be aware that you are selling. That is crucial. And with that goes the idea that everyone in your organization is a salesperson for your company – at some level. Relationships are key! People buy from who they know and trust. You must work hard to be the person they know, and you have to give them reasons to trust you. Timing is everything. People will not buy from you all the time. But at the right time, they …