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marketing

What is an E-Marketing Strategy?

Leave a Comment / J's Ramblings, Marketing Basics, Social Media Marketing / By

E-Marketing – wikipedia defines it as ‘digital marketing or online marketing – where your market or promote your product or service over the internet.’ Creating your E-Marketing strategy begins – like any other marketing strategy – with your target market and your USP. From there you have to determine your customers buying behaviour related to the internet. How do they interact online? What actions are they taking – related to the internet – that leads them to purchasing your product or service. The review of the online buying behaviour should allow you to determine which online tools will be most impactful to your target […]

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Goals for your Website

Leave a Comment / Internet Tools, Marketing Basics, Social Media Marketing / By

Before you create your website there is one thing that will make the difference between success and struggle… …setting the right goals. What are your website goals? What do you want your website to accomplish? Here are some potential goals to consider: Keep clients and prospects up to date Share news about your industry Sell a product/products Sell a service Journal your thoughts, ideas or knowledge about a topic. Discuss a topic you’re passionate about Entertain Promote the products of others (affiliate marketing) Provide a community for shared interests Consider also where you see your website a year, five years and ten years from

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Work Smarter for Sales Success

Leave a Comment / J's Ramblings, Marketing Basics, Sales / By

Is success in sales a matter of inputting activity and outputting dollars? Many sales managers will tell you that is the case.  Put in the work – and the output will be a successful career. While I do not have anything against hard work, and I have done my fair share of it – I like to now try and work smarter rather than harder.  I enjoy my time for many other pursuits – therefore I believe to make the best use of ‘Sales Activities’ one should use their mind.  The chief argument for this is that if your strategy for success is based

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High Impact Conversatons on Social Media

Leave a Comment / Social Media Marketing / By

Last post I stressed the importance of making deeper connections when using social media.  You want it to be a personal experience where you build caring relationships. But you also want social media to go beyond just ‘friendship’. The way to do that is through using high impact questions and follow up replies.  This will build a high impact conversation that will attract other similar minded individuals who can and will be excellent potential clients. High impact questions are questions that go beyond the weather, sports, or the latest celebrity embarrassment (we all remember Shania at the Country Music Awards). Ask people questions that

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