Sales Cycles

I have been working with many organizations on their sales cycle lately.  By optimizing the sales cycle, a business can drastically improve overall revenue.  By shortening the sales cycle a firm can improve products faster, respond quicker to clients needs and improve overall client satisfaction. First, we should really clarify what we mean by the sales cycle.  I classify the sales cycle as the portion of the sales process that starts with a qualified lead and ends with a closed sale.  Now the reason the sales cycle uses the term cycle (and one key to improving overall sales and revenue) are in the realization […]

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