February 27, 2013

Marketing is probably one of the most talked about concepts, yet least understood activities in the world. My two boys are forever trying to prove how smart they are about marketing by telling me what companies should and should not do. The majority of business owners feel that they understand how marketing works – but at the same time do not know why the customers are not responding to their tactics. Marketing could be compared to building a house. I believe there are a great many people that could, and do use a hammer – use it quite well. Many of those people could […]