Email Marketing and Email Campaigns – Do they Work?

I am sure you have read about this marketing tactic. You probably have had it suggested to you by some marketing consultant (yes that may have even been me 🙂 ). Set up a form on your website and collect all those visitors email addresses – then simply email them your product information, a great offer – and let the cash roll in. Hey – I admit I have suggested to a great many clients and prospects to use email marketing – but I have never been so glib to suggest that it will be easy – or that the cash will roll in. […]

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