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J’s Ramblings

Perception MATTERS – When Everything Matters!

This is a follow up from an earlier Blog Post > In Marketing – Everything MATTERS! Have you heard the saying, “You can’t control everything?” Some things are just out of our hands—whether it’s the location of your business, the state of mind of your client or the state of the economy. While you might not be able to control these factors, you can control how they’re perceived. That’s where the magic of marketing comes in. Control the Narrative through Perception Let’s start with perception. If your business is in an area that’s not the most glamorous (saying it nicely.. lol) that’s not the […]

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Unlock Your Business with These Lead Magnet Ideas! ?

Every business knows how important it is to attract new customers! One of the best ways to do that? Lead magnets! These sweet deals draw in folks and turn them into loyal clients. Let’s jump into some fantastic ideas that’ll have customers flocking to your door! ?? 1. Exclusive Discounts for Newbies Everyone loves a good deal, right? Offer a special discount for first-time visitors. Picture this: your cozy coffee shop gives a 25% off coupon on their first drink for signing up. They get a deal, and you get their email. It’s a win-win! 2. Free Samples or Trials Let potential clients try

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WordPress Maintenance is Vital

If you don’t pay attention to something, it will not do as you want it to… well my friend, the same principle applies to your Car, your Relationships, and YES, your WordPress website. Sure, you’ve got this beautiful, functional website up and running, but if you don’t give it the TLC it deserves, it’ll start to lose its sparkle faster than you can say “digital dust bunny.” So, let’s talk about why WordPress maintenance is the unsung hero of your online presence. First things first, let’s address the elephant in the room: security. Picture this: you’ve spent hours crafting the perfect website, pouring your

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Email Marketing by Harnessing AI, Marketing Automation, and AI Chatbots

Email Marketing is essential, and even more important today than it ever was. It STILL Works! Artificial Intelligence, marketing automation, and chatbots are the tools that will set up apart and increase your success with email marketing. Here are some tips to get your email campaigns to not only reach your audience but also resonate and convert. Why Combine AI, Marketing Automation, and Chatbots? AI: Analyzes customer data to personalize content, as well as make writing more efficient and consistent. Marketing Automation: Automates repetitive tasks, ensuring timely and efficient communication. Provides instantaneous response time in this busy world. Chatbots: Engage with customers in real-time,

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Revitalize your 2024 Marketing Plan for Success

We are well into 2024, and now it is time to review your marketing plan. Your marketing plan is what will make the difference in the coming year, so now is the time to give it a vibrant makeover. First off, is your marketing plan in sync with today’s digital world? Are you taking advantage of all the tech that is available today? Things like automated posting, artificial intelligence, marketing automation, SMS text marketing, customized CRM’s and more. Before all that, remember the golden rule: know your audience like the back of your hand. Who are they? What do they need? And, most importantly,

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