Marketing Basics

Summertime Marketing Blues

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You felt it! I am feeling it today! Those summertime marketing blues. You wanna be outside in the sunshine.  Sitting on the deck with a beer. Maybe floating down the river. Or possibly on a beach for the whole day doing nothing but putting on sun-screen trying not to get burnt! But instead… You are in front of your computer. Cuz… Sales just don’t happen on their own. You gotta get the next post up on social media. And you have to reply to comments, and to emails. And the phone might ring, or a text come in. And then there is inquiries from […]

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QR Codes Aren’t Dead – You’re Just Using Them Wrong

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QR codes never died. People, and mainly marketing gurus, were not using them effectively! Too many businesses slap a code on a sign and hope for the best. It leads to a homepage with no direction, no offer, and no tracking. That’s a waste. Used right, a QR code can turn a walk-by customer into a paying one. It can trigger a booking, a review, or even a full automation flow. Smartphones make scanning simple. No app needed. Just open your camera and click…. QR codes are now part of everyday life. Customers expect to see them. They’re fast, contactless, and perfect for connecting

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Friends in Low Places Lead to Great Results

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The first time I heard Garth Brooks croon about having “friends in low places,” I was driving my GMC half-ton along the backroads of the flats in hay season. We were heading to help a neighboring farmer whose baler had broken down just as the weather was turning. By sundown, we had the his baler working and brought ours over and helped him get the hay done that night. That wasn’t charity. That was  simply farmers helping out a neighbour! The Hidden Power of “Unlikely” Business Alliances In today’s hyperconnected marketplace, we’ve somehow forgotten what every small-town business owner inherently understands: your competition isn’t

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Loyal Customers Just Keep Coming Back $$

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Ever notice how some businesses have lines out the door even on random Tuesday afternoons? Meanwhile, others with seemingly identical products struggle to attract repeat visitors? The difference isn’t just product quality—it’s customer loyalty strategy. The Loyalty Advantage: Why It Matters More Than Ever Let’s talk numbers that will make you sit up straight: acquiring a new customer costs 5-7 times more than retaining an existing one. And a mere 5% increase in customer retention can boost profits by 25-95%. But the real magic? Loyal customers don’t just come back—they become your most powerful marketing force. When Sarah, a boutique owner, analyzed her customer

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Perception MATTERS – When Everything Matters!

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This is a follow up from an earlier Blog Post > In Marketing – Everything MATTERS! Have you heard the saying, “You can’t control everything?” Some things are just out of our hands—whether it’s the location of your business, the state of mind of your client or the state of the economy. While you might not be able to control these factors, you can control how they’re perceived. That’s where the magic of marketing comes in. Control the Narrative through Perception Let’s start with perception. If your business is in an area that’s not the most glamorous (saying it nicely.. lol) that’s not the

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