Marketing Basics

Friends in Low Places Lead to Great Results

Leave a Comment / J's Ramblings, Local Marketing, Marketing Basics / By

The first time I heard Garth Brooks croon about having “friends in low places,” I was driving my GMC half-ton along the backroads of the flats in hay season. We were heading to help a neighboring farmer whose baler had broken down just as the weather was turning. By sundown, we had the his baler working and brought ours over and helped him get the hay done that night. That wasn’t charity. That was  simply farmers helping out a neighbour! The Hidden Power of “Unlikely” Business Alliances In today’s hyperconnected marketplace, we’ve somehow forgotten what every small-town business owner inherently understands: your competition isn’t […]

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Loyal Customers Just Keep Coming Back $$

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Ever notice how some businesses have lines out the door even on random Tuesday afternoons? Meanwhile, others with seemingly identical products struggle to attract repeat visitors? The difference isn’t just product quality—it’s customer loyalty strategy. The Loyalty Advantage: Why It Matters More Than Ever Let’s talk numbers that will make you sit up straight: acquiring a new customer costs 5-7 times more than retaining an existing one. And a mere 5% increase in customer retention can boost profits by 25-95%. But the real magic? Loyal customers don’t just come back—they become your most powerful marketing force. When Sarah, a boutique owner, analyzed her customer

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Perception MATTERS – When Everything Matters!

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This is a follow up from an earlier Blog Post > In Marketing – Everything MATTERS! Have you heard the saying, “You can’t control everything?” Some things are just out of our hands—whether it’s the location of your business, the state of mind of your client or the state of the economy. While you might not be able to control these factors, you can control how they’re perceived. That’s where the magic of marketing comes in. Control the Narrative through Perception Let’s start with perception. If your business is in an area that’s not the most glamorous (saying it nicely.. lol) that’s not the

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Unlock Your Business with These Lead Magnet Ideas!

Leave a Comment / Ag Marketing, J's Ramblings, Marketing Basics / By

Every business knows how important it is to attract new customers! One of the best ways to do that? Lead magnets! These sweet deals draw in folks and turn them into loyal clients. Let’s jump into some fantastic ideas that’ll have customers flocking to your door! 1. Exclusive Discounts for Newbies Everyone loves a good deal, right? Offer a special discount for first-time visitors. Picture this: your cozy coffee shop gives a 25% off coupon on their first drink for signing up. They get a deal, and you get their email. It’s a win-win! 2. Free Samples or Trials Let potential clients try before

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WordPress Maintenance is Vital

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If you don’t pay attention to something, it will not do as you want it to… well my friend, the same principle applies to your Car, your Relationships, and YES, your WordPress website. Sure, you’ve got this beautiful, functional website up and running, but if you don’t give it the TLC it deserves, it’ll start to lose its sparkle faster than you can say “digital dust bunny.” So, let’s talk about why WordPress maintenance is the unsung hero of your online presence. First things first, let’s address the elephant in the room: security. Picture this: you’ve spent hours crafting the perfect website, pouring your

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