Marketing Basics

WordPress Maintenance is Vital

If you don’t pay attention to something, it will not do as you want it to… well my friend, the same principle applies to your Car, your Relationships, and YES, your WordPress website. Sure, you’ve got this beautiful, functional website up and running, but if you don’t give it the TLC it deserves, it’ll start to lose its sparkle faster than you can say “digital dust bunny.” So, let’s talk about why WordPress maintenance is the unsung hero of your online presence. First things first, let’s address the elephant in the room: security. Picture this: you’ve spent hours crafting the perfect website, pouring your […]

WordPress Maintenance is Vital Read More »

Email Marketing by Harnessing AI, Marketing Automation, and AI Chatbots

Email Marketing is essential, and even more important today than it ever was. It STILL Works! Artificial Intelligence, marketing automation, and chatbots are the tools that will set up apart and increase your success with email marketing. Here are some tips to get your email campaigns to not only reach your audience but also resonate and convert. Why Combine AI, Marketing Automation, and Chatbots? AI: Analyzes customer data to personalize content, as well as make writing more efficient and consistent. Marketing Automation: Automates repetitive tasks, ensuring timely and efficient communication. Provides instantaneous response time in this busy world. Chatbots: Engage with customers in real-time,

Email Marketing by Harnessing AI, Marketing Automation, and AI Chatbots Read More »

Revitalize your 2024 Marketing Plan for Success

We are well into 2024, and now it is time to review your marketing plan. Your marketing plan is what will make the difference in the coming year, so now is the time to give it a vibrant makeover. First off, is your marketing plan in sync with today’s digital world? Are you taking advantage of all the tech that is available today? Things like automated posting, artificial intelligence, marketing automation, SMS text marketing, customized CRM’s and more. Before all that, remember the golden rule: know your audience like the back of your hand. Who are they? What do they need? And, most importantly,

Revitalize your 2024 Marketing Plan for Success Read More »

Revisit Keyword Research to Boost your Online Presence

Is your digital marketing stale, not working as well as it should be? Revisiting your keyword research can be a pivotal move that can redefine your online presence. The starting point is identifying keyword gaps. It’s not merely about discovering the right keywords; it’s about finding the ones overlooked previously. The gold in the sand of local keywords that intrinsically fit your business. We don’t simply want to be casting a wide net; it’s about zeroing in on the audience genuinely interested in your offerings, maximizing efficiency for every click. We want to find the focused keywords, ones with substantial search volume and the

Revisit Keyword Research to Boost your Online Presence Read More »

Adding a Google Calendar into Your WordPress Website

Ready to elevate your WordPress game with a touch of Google Calendar finesse? Integrating your Google Calendar into your WordPress website. It’s not just a feature; it’s a game-changer, and let me tell you why. Unleash Organized Awesomeness: Imagine a world where your audience never misses a beat – your events, workshops, or promotions neatly laid out for them. Adding your Google Calendar to WordPress is like handing them a personalized roadmap to your digital universe. Streamlined Updates, Real-Time: No more back-and-forth updating of events in multiple places. Make a change in your Google Calendar, and voila! Your WordPress website dances to the same

Adding a Google Calendar into Your WordPress Website Read More »