October 2008

Purple Cows

Seth Godin has many interesting ideas.  I have read a couple of his books and read his blog on and off.  He has a way to make you think. His Purple Cows idea is one – all about being remarkable.  Stand out. Do something different – make it good – but different. You need to get noticed to make it in this world – at least to make it big. Twitter Quote . . . @drmani I agree – the purple thing – you must be remarkable to make it in business # Powered by Twitter Tools. Seth made a very interesting post a […]

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In Marketing – Everything MATTERS!

Everything about your business matters.  The first impression that a customer gets when he first sees the building as he parks his car will matter.  And again the first impression as he walks in the door, and meets you or your employees. The logo that signifies your business matters, as does the signage inside and out.  The product displays and advertising about your business has a huge impact on your customer. The business cleanliness, the paint job, the type of building all matter.  The quality of your product is very important and definitely matters.  As does the quantity of your product the customer receives.

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What is Marketing?

Marketing is one of the most undefined concepts in business.  As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling?  When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase sale – that this is marketing.  And they are right; not totally right – but partially correct. Is advertising equal to marketing?  Many consumers believe this to be true.  They think the ads they see on the billboards and on TV are marketing.  And again, they are partially correct

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IF the banks started all this . . then .

Ok, I have been thinking. If all this market and economic problems started with the banks overextending themselves.  Making to many high risk loans.  To many low interest deals.  Not taking enough ‘real’ collateral.  Running the real estate market up to new heights. So now they all know they are in trouble.  Not only in the USA, but worldwide. And they are now hesitant to loan money – since they know they did wrong.  They know it was the wrong thing to do to make all those loans with not enough solid financial backing. My thoughts then – and I am just wondering here

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Recession Proof your Business

What will happen? World markets are in rough shape.  Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – focus on your existing customers.  Treat them like gold. You will not keep them all in a recession, but keep as many as you can.  Give them no reason to leave.  Give as much value as you can.  Meet their needs and wants.  And communicate – customers love to be talked too!

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